Working Partner is frequently called upon to research a variety of issues and we love to share what we learn...
  • A positive approach: Attitudes towards Charities engaging in Marketing Partnerships

    Posted:  March 12, 2010 at 9:02 am

    More than three-quarters of consumers say that a marketing partnership between a charity and a company they trust makes a charitable cause stand out, according to a new survey commissioned by Cone, a Boston marketing firm.  Read the full article in The Chronicle of Philanthropy.

  • Collaborating with a For-Profit: Some Risks but Huge Potential

    Posted:  February 19, 2010 at 5:20 pm

    AS MORE AND MORE nonprofits explore new avenues for revenue, many are weighing the benefits and challenges of collaborating with for-profit entities. Because this type of collaboration can provide access to sources of capital that are not typically available to a nonprofit, it can be an attractive option to those who know how to properly structure the partnership. For those who don’t, the partnership can lead to failure, compromised mission, and dissatisfied employees. How do you know if a nonprofit/for-profit collaboration is for you?  Click for the full article

  • States and the Creative Economy

    Posted:  February 19, 2010 at 5:19 pm

    Every state strives to support the prosperity and productivity of its people and its communities. Economic forces of all kinds—from the decline in manufacturing and agriculture, to the recent recession, to an increasingly mobile and older population—are prompting states to seek innovative economic development strategies that produce results. An increasing number of states are recognizing a creative sector approach as a useful and timely part of the solution to a changing economy.

    A mounting base of evidence and experience demonstrates that there are many reasons for states to pursue creative economy initiatives. These policy rationales encompass everything from traditional economic benefits, to tourism and community revitalization, to cross-sector partnerships and civic engagement. Read More…

  • Re-Imagining What’s Possible: Web 2.0 and Social Change

    Posted:  February 19, 2010 at 5:14 pm

    In this keynote address from the 2008 Gathering, Sean Parker, Facebook’s founding president, introduces participants to the Causes application. Built with three goals in mind—empowering individuals, increasing efficiency in the nonprofit sector, and restructuring the political process—Causes is engineered to create social movements.

    As Parker unpacks the dynamic shift in how internet users interact online, he notes that because today’s online communities are representative of the real world, social dynamics are now a motivational force on websites like Facebook. With more than 200 million active users, Parker explains how social entrepreneurs can use social media tools to raise money and recruit volunteers. Listen to the webcast.

  • Convergence: How Five Trends will Reshape the Social Sector

    Posted:  February 19, 2010 at 5:09 pm

    The nonprofit sector, like the rest of the nation, has been riveted by the first great economic crisis of the new century. This response is only natural, as the crisis threatens large numbers of organizations with, at the least, hard times, and at the worst, extinction. But this story is not about that crisis. The nonprofit sector is at an inflection point1 that will fundamentally reshape it long after the recession, when surviving nonprofits find themselves in a new reality — not just economically, but demographically, technologically and socially.  We call this shift NonprofitNext.

    Research identified five key trends converging to reshape the social sector.  While each dynamic has profound implications for how nonprofits will do business in the future, it is their convergence that will transform the sector.  Get the full article here.